How to Follow Other Companies on LinkedIn as a Company

LinkedIn is one of the most powerful social media platforms for businesses. It allows companies to connect with others, stay updated on industry trends, and network with potential clients, customers, and partners. As a business, following other companies on LinkedIn can help you stay in the loop, observe competitors, and discover business opportunities.

In this article, we’ll guide you through the process of following other companies on LinkedIn as a company. Whether you are a small business or a large corporation, following other companies on LinkedIn can benefit you in several ways. We will also cover some tips and best practices to make the most out of this feature.

What Does It Mean to Follow Companies on LinkedIn?

Following a company on LinkedIn means that you will receive updates and news from that company on your LinkedIn feed. These updates may include company announcements, job openings, product launches, press releases, and other business-related news. As a business, following other companies helps you stay updated with their activities and strategies.

When your company follows other companies on LinkedIn, it creates opportunities for learning and growth. By observing their content and engagement, you can improve your own LinkedIn strategy and gain insights into how they are connecting with their audience.

Benefits of Following Other Companies on LinkedIn

Following other companies on LinkedIn offers several advantages:

Stay Updated on Industry Trends: Following companies within your industry or sector allows you to keep up with the latest trends, news, and innovations.
Track Competitors: You can keep an eye on what your competitors are doing, including the type of content they share, their marketing strategies, and their job postings. This helps you identify gaps or areas where you can improve.
Networking Opportunities: Following other companies enables you to build relationships within your industry, whether for partnerships, collaborations, or learning opportunities.
Discover Talent: Many companies post job openings on LinkedIn. By following these companies, you can discover talent and understand the kind of candidates they are looking for, helping you plan your hiring strategy.
Content Inspiration: By seeing what other companies are posting, you can get ideas for your own content strategy, ensuring that your posts remain relevant and engaging.
Brand Visibility: Following other companies increases your company’s visibility within your industry, which can lead to more followers, customers, and potential business opportunities.

How to Follow Other Companies on LinkedIn as a Company

Now that we understand the benefits of following other companies, let’s take a step-by-step look at how to do this.

Step 1: Log into Your Company’s LinkedIn Page

To begin, you’ll need to be logged into your company’s LinkedIn profile. This is important because only company pages (not personal accounts) can follow other companies.

Open your web browser and visit LinkedIn.
In the top right corner, click on your profile picture, and select your company page under the “Manage” section.

Once you are on your company page, you can start interacting with the LinkedIn platform as your business.

Step 2: Use the Search Bar to Find the Company You Want to Follow

Next, use the search bar at the top of the page to search for the company you want to follow. This can be a competitor, a potential partner, or any other company you want to keep an eye on.

Type the name of the company in the search bar.
Click on the company’s name from the dropdown list or search results to navigate to their LinkedIn profile.

Step 3: Click the “Follow” Button

Once you are on the company’s LinkedIn page, you will see a “Follow” button near the company’s logo and name. To follow the company:

Locate the “Follow” button (usually on the top right of their profile page).
Click the “Follow” button.

Now, your company will receive updates from this company on your LinkedIn feed. If you ever want to unfollow a company, simply visit their page again and click the “Following” button to unfollow.

Step 4: Engage with Their Posts (Optional)

While following other companies, you may want to engage with their posts to build relationships and boost your visibility. Liking, commenting, and sharing relevant posts can show that you are an active participant in the community.

To engage with a post:

Scroll through your LinkedIn feed to find a post from the company.
Like, comment, or share the post to show your company’s support or interest in the content.

Engaging with posts is an effective way to build connections and get noticed by other companies and individuals in your industry.

Step 5: Organize Your Followed Companies (Optional)

As you follow more companies, it might become difficult to keep track of them. To manage the companies you follow, you can create groups or set up notifications.

Visit the “Interests” section of your LinkedIn profile.
Select “Companies” to view all the companies you follow.
You can also turn on notifications for specific companies, so you receive updates as soon as they post.

Step 6: Monitor the Activity of the Companies You Follow

Once you follow other companies, you will start seeing their posts on your LinkedIn feed. It’s important to keep an eye on the content they share, especially if they are competitors or potential partners.

Make it a habit to regularly review the updates from companies you follow. This can help you stay informed about the latest trends and gain insights into what’s working in your industry.

Best Practices for Following Other Companies on LinkedIn

Following other companies on LinkedIn is just one part of your business’s LinkedIn strategy. Here are some best practices to follow when engaging with other companies on the platform:

1. Follow Companies Relevant to Your Industry

Make sure the companies you follow are relevant to your business. Follow competitors, industry leaders, potential partners, and companies that align with your values or goals. This will ensure that the information you receive is useful and relevant to your business.

2. Don’t Overwhelm Your Feed

Be selective about the companies you follow. Following too many companies can overwhelm your feed, making it difficult to focus on the most important updates. Instead, focus on companies that offer insights, potential partnerships, or valuable industry news.

3. Maintain Professionalism in Engagement

When engaging with the posts of other companies, always keep a professional tone. Your company’s reputation is important, so avoid controversial or overly personal comments. Instead, add value by sharing your insights or expressing genuine interest in their updates.

4. Set a Routine to Check Updates

To make the most of the companies you follow, create a routine for checking your LinkedIn feed. This could be once a day or several times a week, depending on your business needs. The more regularly you check updates, the more informed you’ll be about industry news and trends.

5. Use LinkedIn Analytics to Track Engagement

LinkedIn offers analytics for company pages, which can help you track the engagement with the posts you share. By understanding the types of content that resonate with your audience, you can refine your content strategy and improve your overall LinkedIn presence.

Conclusion

Following other companies on LinkedIn as a business is an excellent way to stay updated, gain insights, and make informed decisions. It’s a valuable tool for tracking competitors, networking, and discovering new business opportunities. By following the steps outlined above and implementing the best practices, your company can make the most of LinkedIn’s features and establish a strong presence in your industry.

Make sure to regularly check your feed, engage with posts, and manage the companies you follow to ensure that you are getting the most relevant information. With these strategies, you’ll be well on your way to leveraging LinkedIn for your company’s success!